The Surge of Denim: Menswear trends for 2019
We’re witnessing the beginning of a new era of fashion, and a lot of it revolves around denim. It was...
November 28th, 2018
The Helm’s Staff Picks - December 2018
Every now and then it’s fun to check in on our staff to see what they’re loving each season. We’ve...
November 21st, 2018
How to read washing symbols - Demystifying clothing care
Congratulations! You’ve just purchased a stunning new piece of clothing that will look great for years to come. Unless of...
November 21st, 2018
Shades of winter: Three ways to offset the season’s dark hues
Don’t get stuck in the grey rut We always notice that men’s wardrobes tend to default to monochrome colours in...
November 16th, 2018
The Helm's 2018 Gift Guide
'Tis the season of giving. It can be an overwhelming time of year, but fear not. Our annual gift guide...
November 9th, 2018
What to Wear to a Holiday Party
November is here, the snow is flying, and it’s time to start thinking about what to wear to all the...
November 8th, 2018
The Helm Exclusive - O’Keeffe Shoes
There’s something about a impeccably made shoe that doesn’t need to be shouted from the rooftops. If you haven’t heard...
November 1st, 2018
Warm without the bulk: Sleek outerwear choices for winter
As the temperature dips, we’ve been thinking about ways to stay warm without looking like a marshmallow. Luckily, we’ve introduced...
October 25th, 2018
Introducing A.P.C. to The Helm: Don’t call them trendy
Those who know minimalist fashion know that A.P.C. is THE go-to brand. Short for Atelier de Production et de Création,...
October 22nd, 2018
Introducing Howlin’, a Belgian Addition to The Helm’s Fall Lineup
We’re always on the lookout for knitwear brands that combine traditional craftsmanship and high-quality fabrics with contemporary styles, and Howlin’...
October 16th, 2018
50 years of fashion with Ralph Lauren
It started with a necktie and grew into one of America’s most iconic fashion brands: Ralph Lauren has just celebrated...
October 15th, 2018
Behind the Scenes with The Helm: How our Cold Weather Collection came to life
If you’ve ever seen our campaigns and wondered how they came to be, now is your chance to catch a...
October 10th, 2018
Easy Returns
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The Flagship
Our brand new flagship store in Edmonton, Alberta is now open to serve you! In our mission to provide Edmonton with an elevated experience, our vision for this store was something spanning multiple floors with a unique experience on every level.